**UPDATE IN PROGRESS**

Content Statement

DatingConsumer.com lists and reviews dating sites and related products and services as well as providing an open forum for consumers of dating services and products to review and rate these same services and products.

Because we provide this service free of charge and because DatingConsumer.com invests a lot of time and effort in bringing this service to its users, DatingConsumer.com may accept various forms of compensation to cover these costs. This compensation may influence the advertising content made within the site – but it will not effect the content of reviews, topics or posts made in any way whatsoever.

Paid content – (ie advertising space) may not always be identified as paid or sponsored content, but its positioning in the left hand margin of the site will usually make this clear. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

Third-Party & Sponsor Ads

DatingConsumer.com receives revenue from advertising. We may be paid by the advertiser directly for displaying ads and/or we may use an advertising network such as Google AdSense.

In either case we try to display relevant ads that may be of interest to our visitors. In most cases we do not have complete control over what ads are displayed on our pages. If you see an ad (for example from Google AdSense) and a web page of ours about the same product or service, it may be mere coincidence and beyond our complete control. We do not personally endorse the products and services advertised in these ads and these companies are not affiliated with DatingConsumer.com

Affiliate Programs

DatingConsumer.com may receive a small commission for any qualifying click, lead or sale from some of the products and services featured on this site. This is a very common online practice for referring customers. The income we receive in this manner does not cost the customer more than if they were to use or join the service directly. Even where an affiliate link may be within a review it does not effect the content of the review, or its ranking within the site.

The money we earn through our affiliate links helps defer both the upkeep and development costs and go towards paying for the time spent maintaining, updating and improving the many free elements of this website.

We do not receive revenue from all products and services reviewed on DatingConsumer.com. Again, whether or not the product or service has an affiliate program does not affect our recommendation as we judge all reviewed products and services impartially. If we do belong to the affiliate program of a product or service reviewed by us on this website then our membership of the affiliate program is always based on our belief that the business and its product or service will provide value to a consumer.

In some cases, we may receive the product or service for free purely for review purposes – common practice in high traffic or authority review websites. This will not affect our rating or review and we will consider full retail price when commenting on value for money.

Why does DatingConsumer.com use Affiliate Programs?

The practice of using affiliate links is common practice among online businesses. It allows one business to promote another business to their customers and to take a share for the referral and/or sale in return. Virtually all large online retailers and price comparison websites, famous brands and manufacturers use exactly the same techniques as part of their online advertising and marketing mix.

For the avoidance of doubt, DatingConsumer.com aims to provide a similarly honest and frank review of a product or service whether there is an affiliate link within a review or not. Editorial content is not altered by the inclusion or exclusion of an affiliate link.