Tao of Badass reviews | Tao of Badass Attraction System
The Tao of Badass Statistics
Website located: USA
Alexa Rank: 81,034
Product Genre: Self Help / Dating Skills / Online Dating Skills
What is The Tao of Badass?
In short Tao of Badass is a complete dating system, using a set of unique shortcuts, powerful techniques and proven psychological triggers to achieve an end result: in the majority of users’ cases this end result being a successful hook up.
But that’s the headline.
In reality the Tao of Badass program is quite a lot more than the “step by step system for picking up hot chicks” it’s sold as.
The course claims to be be able to take any man, no matter what level of experience, turning him into a master in the arts of seduction, able to attract, build a connection and level of trust with, before physically turning-on any women.
Too good to be true?
Who is Joshua Pellicer?
Author Joshua Pellicer is an accomplished dating and relationship coach, regularly appearing on TV and mainstream media.
As his humorous video shows however he was not always the expert he is now – having instead built up his own unique method of “hacking” dating through years of trial, error and a whole heap of rejection.
What he now teaches in one-to-one coaching and through his acclaimed “Badass” series is the culmination of years of practical research and experience
In this detailed Tao of Badass review, Natasha Copeland lifts the lid on what Tao of Badass is really about – whether it works – what’s good, what’s bad… and what’s terrible.
So It Begins – First Surprise
Sit down and log-in. Well, first impressions were actually better than I’d been expecting.
Despite my preconceived notions as to what the Tao would be like I have to say the members-only area was good quality, well laid out and professionally designed.
OK it was probably still full of sexist nonsense, but I had to say it was at least attractive sexist nonsense!
The Tao of Badass book comes in at 150 pages – which is surprisingly long for a $97 e-book and video course – and can be downloaded as a PDF in the members area. It should be said at this point that the members area also includes a sizeable number of videos and audio files that complement the book along with a load of bonus files and PDFs.
For those not wishing to read the book, it’s available as an audio file and my first decision was to listen to it while working on a magazine article and so kill two birds with one stone.
That was a mistake.
Within 5 minutes my work was forgotten and I was listening with fascination to this Joshua dude.
To my surprise he was making good sense. I’d majored in psychology and everything he was saying was based on proper scientific fact. I found myself nodding along to what he was saying – he knows his stuff and I had to admit my first assumptions about Mr Pellicer were looking to be wrong.
With my work now abandoned I sat down, turned up my speakers and gave The Tao of Badass my full attention…
The Tao of Badass Book: A Section By Section Review
In Part One: Become an Attractive Man
In Part One: Become an Attractive Man, Joshua looks at the science that makes men and women tick.
At it’s heart the section is about our pre-programmed gender roles and how it’s essential for success that a man embraces that deep-seated underlying, usually hidden man-ness. The inner caveman if you will.
Without this man-ness men run the risk, no scrub that, men are almost guaranteed to be pigeon-holed as nice guys, stuck in the friend-zone and case closed.
For guys who read magazines, watch films and venture outside wearing moisturiser I feel for you. It turns out that while you’re all being metro-sexual, good listeners, and everything you’re being told a woman wants, you’re signing your own get-some death warrant.
Nice guys – it turns out – are losers.
And you know what? When I think of the nice guys in the office, would I date them? No. Sure I’d go to the cinema or hang out with them, but date? Nope. Sorry Dave.
Next up, Joshua covers self-confidence and here I agree with him 100%. All women love a confident guy. Personally I’d take a 5 or 6 brimming with confidence over a 8,9 or 10 who’s a stuttering red-faced fool and I’m not alone.
Joshua reveals his own techniques to boost self-confidence and self belief and although I’m not going to spoil it for you, I can say with conviction they WILL work and DO work. (I ran through some of them before an awards ceremony I’d been dreading – and rocked it!)
So at the end of the first section I (as a woman) knew that #1 yes I actually prefer a manly man and #2 Joshua knows all about confidence coaching.
Part Two: The Step-by-Step System for Picking Up Girls
This section is the meat of the course and no doubt why the majority of customers purchase the Tao of Badass. They want to get laid. It’s a man thing.
I learn that the first and most important step in picking up girls is The Approach. This makes sense as after all I could be catch of the century, but if a guy doesn’t come up to me or make himself known to me it’s unlikely he’ll get anywhere.
As with any sell, if you don’t know the shop exists, you’re not going to buy a handbag – and the same goes for men.
Only the approach is terrifying.
It turns out men suffer terrible approach anxiety, as after all we women are known to bite, kill and otherwise socially maim men for the lolz.
Because of this crippling fear held my most men, Joshua gives The Approach a whole chapter – and again – I have to say he makes perfect sense and not one (OK maybe one) of his methods are even remotely jerky or dickish.
He shares psychological “hacks” to counteract any hard-wired fears a man may hold over approaching women, fear of rejection and terror of what could go wrong – and provides properly fascinating methods to permanently change damaging thought processes and deep-held beliefs.
He covers body language, openers and rejection-proofing, the three pillars of a good approach.
And it’s not just for dating – this is powerful stuff that can help in careers, in day-to-day life and all social situations.
Again, I’m with Joshua on all of this – and while he could have used his knowledge and written a university module on behavioural psychology, he’s gone and written a book to help his fellow man bed a lady instead. And that’s his call.
With my womens-lib hat on I’m disgusted appalled and horrified, but being more reasonable – the more I venture into the Tao of Badass course the more I’m coming round to the guy.
He’s not creating monsters, he’s giving ordinary men extraordinary confidence, which is 95% of the battle.
Part Two Continued: The Map Of Interaction
After The Approach, you’re ready for what The Tao of Badass calls The Map Of Interaction.
No this is not some distant Game of Thrones land, but a step-by-step method Joshua guarantees will get past any woman’s built-in anti-loser and anti-jerk safeguards.
I gulp hard. Not so happy now. Is he about to give away the keys to my kingdom?
The map of interaction consists of:
- Relationship Balance
Success is down to knowing which part of the map you’re on, which phase of the journey you’re at, and proceeding accordingly.
While I’m initially annoyed about being reduced to a stereotype (again), the truth is much of what we think of as our unique self, and much of what we believe to be free will or considered choice is actually hard-wired in that primitive cave-girl brain beating at the heart of every warm-blooded lady on the planet.
Follow the map – get to your destination. Simples.
First Stop: Attraction
As a student I worked a summer in direct sales and I can see strong parallels between the attraction section of Tao of Badass and the ninja-methods taught to us sales trainees.
At the time I couldn’t believe that the public at large were being manipulated to such an extent during a sales call. And yet they were – and it worked like magic.
Joshua teaches the same “magic” – the exact same techniques that this direct selling company had spend literally millions of dollars developing.
He looks at banter. Innocent banter, that fun humorous small talk that’s actually an in. The banter that turns keys and unlocks doors once firmly closed.
Here Tao of Badass isn’t teaching a lame script, but more giving examples and a recipe to create your own winning line in banter.
He looks at value demonstration – again from selling – and how to modestly sell yourself without bragging. Creating interest and building on the strong foundations that winning banter set, value demonstration is another winning move essential to closing any sale.
Joshua finishes the attraction section with qualifying questions. Once again an incredibly powerful but innocent seeming trick lifted from direct selling and hacked to fit the dating model. Hacked to build attraction to, well, to frankly unexpected levels…
I have to admit that even with my experience in sales and knowledge of psychology I’d have trouble deflecting these kind of advances as they are cunningly designed to be undeflectable without making the deflector feel bad.
Sure I could tell the person to take a hike, but why would I if he were funny, had demonstrated his value to me and I agreed to a bunch of small things, that if I was to suddenly back off, I’d be going against what I’d already said, not to mention being downright rude.
Clever Mr Pellicer. Very clever.
Stop Two: Rapport.
Like banter wasn’t rapport enough, Joshua enters the world of the open-ended question, designed to elicit detailed responses and bring the conversation to deeper level – a level touching the emotions and building other internal attraction signals essential to the coming “close”.
Tao of Badass looks at high-end rapport-building techniques that again hack into the brain’s built in function.
In much the same way cults get followers, but without the cloaks and koolaid, Joshua lays out plain and simple methods to get stuck in a persons mind so that you’ll be remembered for a long time – and in the good way – not the jeez-I-just-met-a-huge-idiot-wait-till-I-tell-my-friends-tomorrow way.
Again, apologies to Dave, but I tested this out on you in the lobby. And it worked 🙂
Stop Three: Seduction
No doubt this is the section everyone turns to first. The part where you turn a casual chat into a wooing. Where swoons happen, hot flushes rise and hearts start to pump blood to the good bits.
Needless to say, the seduction element is covered in detail as without the seduction, there is no happy ending.
So easy to get terribly terribly wrong, to move too fast (if you’ve not been reading the map as you’ve been going along this is going to happen) Joshua goes to great lengths to ensure that when you make “The Move” it’s going to result in reciprocal pleasure and not a slap.
In “The 10 biggest and common mistakes that you should avoid that make women turn cold on you.” Joshua reveals there’s an out for us women – The Red Zone. Not the time of the month, but an area that if a seduction slips into, we’ll be snapped out of the seductors enthral within seconds. He’s finished. A gonner.
Sadly for my fellow womankind Joshua has a fix for the Red Zone too and despite my liking him earlier I’m now a bit “shouty” at him.
He jumps over our red zone, side-stepping it without so much as a by your leave and in fact uses it to strengthen the seduction, to escalate the sexual intensity.
These are our secrets man. Not Cool.
Stop 4 – Final Station: Relationship Balance.
What wait? Relationship balance? You mean to say this course isn’t just about getting a lady into bed – it’s all about building a long term relationship after the event?
Feeling like Bobby Ewing after a shower, I re-read. Have I been played? Is this all part of Joshua’s seduction of me as a reader? This is a relationship course?
Turns out that as I was beginning to suspect before I got all shouty, Joshua is actually a truly good guy offering a full-service course for those who realise a night of rumpus pumpus and dumpus isn’t the be-all and end-all.
I’m sure some guys will treat this section as optional, but for me this is bringing Joshua and his Tao of Badass back into my loving arms.
You want an actual girlfriend, partner, fiancee, wife, whatever – this IS gold dust.
Yes, so you may have tricked me with your banter and ninja-assed cult-building psychological assault, but now we’re going to live happily ever after. So it’s OK.
Just never tell me you bought this book.
Seriously though, in Relationship Balance, Joshua examines the four essential factors required to build a strong, successful and lasting relationship. Men are not all asses, sleaze-balls and jerks. Who knew?
Is it out of place in a pickup manual? Yes. Probably. Am I glad it’s here? Definitely.
Part Three: Reading Body Language and Knowing When a Girl Likes You
Woah, so all of that was just like part two?
Into part three and we’re building on part two TO THE MAX.
With a huge section on body language, we’re learning about positive and negative body language, what to look out for in a prospect and what body language means you’re possibly heading down the wrong road.
You will learn all about attraction cues – and can spot if a woman is even remotely interested in you from across a crowded room.
Needless to say being as this course so far has been about psychological tricks and hacks, we also learn fast-track methods to have HER read YOUR body language without even knowing she is.
He looks at every possible dating and pick-up scenario and offers the correct body-stance to take to maximize your success.
It’s kind of like an extra layer of suggestion – a subliminal hypnotism – and we’re all programmed to accept it!
Put it this way, from now on in, I’m eyeing EVERY man I talk to suspiciously. Mirror me at your peril.
Of all the parts in the book this was in fact my favorite and since going over Tao of Badass, I’ve been staring at my work colleagues seeing who likes who, which has been an eye-opener.
I did it in the coffee shop this morning. I mirrored the barista guy and got an extra shot free, because I read his cues…
Coffee Abuse? Has Badass turned me into a monster?
One thing for sure, with a slight re-write Mr Pellicer could sell this course to us lot and we’d take over the world. Men get laid, we’d get PAID!
What else is there over and above the Tao of Badass book?
As I mentioned, I found myself starting to like Joshua Pellicer. I got the feeling that behind the marketing BS, this was a likeable serious guy who knows what he’s talking about.
Rather than being a jerk, he’s a nice guy – who just happens to have badass skills in attraction.
This is at it’s most evident in the video content accompanying the Tao of Badass book.
Joshua covers sections of the book in super detail with a friendly, approachable manner – I found myself really enjoying what he had to say, despite being at the opposite end to the course’s intended market.
In the following examples, you’ll see for yourself. I certainly don’t see the jerk I was expecting when I began to review Badass, I just see a guy who knows what he’s talking about.
Alongside the book and videos The Tao of Badass gives away a lot of free bonus content – all of which are obviously related to the main book and video.
These could be considered optional and I’m guessing the reason they’re not in the main book was to keep it’s length manageable.
Some of the bonus books cover sections within Tao of Badass, but in much greater depth, for example Escaping The Friend Zone, which looks at the two big mistakes everyone makes that cause a relegation to the dreaded Friend Zone – along with an easy formula and three simple phrases to escape it.
Other bonuses Never Get Cheated On and even more so Breaking Up Like A Man assume a successful outcome from the main course – so I’m guessing when you need to read either of them you’ve already seen success with Tao’s method!
Bonus Audio Files
As mentioned in my main review, all content on the course including bonus material is recorded by Joshua as a set of MP3 files – allowing you to listen to them at leisure.
He also adds very useful asides in his commentary, which help explain his reasoning or better explain trickier parts, much like the Director’s Commentary extras you get on DVDs.
In all the MP3 files I found Joshua’s voice oddly pleasing, almost hypnotic, but then I’m guessing that’s just me being seduced…
Bonus Subliminal Inner Confidence MP3s
I hated these. I’m sorry. I just can’t stand NLP (Neuro Linguistic Programming).
If it’s your bag then I’m sure this will be an excellent bonus, allowing you to reprogram your brain as you drift off to sleep. Me? I’d rather poke sticks in my eyes.
Bonus Module – Hacking Attraction
My hands-down favorite of all Tao of Badass’s bonus content, this is where Joshua takes all the brain-hacks he’s looked at in the Tao of Badass and ramps everything up to 11.
Initially anti-Tao, I was won over by Joshua’s clever psychological tricks which when all put together make for a fascinating and powerful set of skills. Well with Hacking Attraction, he goes into more depth than anyone would need to simply pick up girls. With hacking attraction I feel I could take over the world, from a clifftop base, all while stroking my cat.
I love that he felt the need to add a disclaimer “I will only use this for good and be entirely ethical and not use any of these proven formulas in a dark way”.
I hear you Lord Vadar. The pull to the dark side is strong.
Tao of Badass: Previews of Material
Although all of ToB material is covered by a full 60-day any-reason refund policy, it’s always reassuring to have a taster of the style of content available before handing over your credit card details.
As part of our Tao of Badass Review we had full reviewer access to the course and replicate some of it below.
The Tao of Badass Attraction System Summary
It’s important to understand The Tao of Badass attraction system has nothing at all to do with being a “Badass“.
The Tao Of Badass is a comprehensive social success system focussed on practical skills – which as well as rocketing self-confidence, gives it’s users deep insights into how best to turn any social situation to their advantage no matter what their aim.
The material is for single either men looking to date or for men who are actively dating, but having less than optimal success – and helps across the whole spectrum of dating-skills, from first contact to end result.
Tao of Badass Details:
Tao of Badass 150 page ebook
10 hrs+ video coursework
Video Expert Interviews
Body Language Mastery Course
Hacking Attraction Module
Subliminal NLP Confidence Booster
Guarantee: 60 days
Overall Rating: 9
Alternatives? Make Women Want You
See below for The Tao System of Badass Reviews:
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